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PROFESSIONAL EDITORS & WRITERS 

Good Sense Guardians

Professional writers and editors deliver texts that can be heard over the noise on social media
Language is a process of free creation; its laws and principles are fixed, but the manner in which the principles of generation are used is free and infinitely varied. Even the interpretation and use of words involves a process of free creation.
- Noam Chomsky

LANGUAGE & WORDS
The result of the above process of free creation is that scholarly and non-scholarly alike have expanded and repurposed the meaning of language and words. 
Quotes about language state that: 

  • If you have limited language skills, you have a limited world
  • In an inadequate hand, it conveys a formless vision
  • Without knowing its force, one can do nothing
  • It measures life, takes a slice, chews it, and spits it out
  • It bewitches intelligence and enlightens dumbness
  • It makes you ‘skate on thin ice,’ but can ‘land you in hot water’

Quotes about words state that they:

  • Conceal truth or reveal lies, disguise, or illuminate
  • Light fires or wring tears
  • Either lay limp in the dictionary or are lethal in the arsenal of language 
  • Kill without leaving a trail of blood
  • Retell history
  • Explain science and the workings of the universe

Our language and words express thoughts and ideas and build bridges of understanding between the writer and the reader. If our style, appearance, quality, or content do not offer substance, truth or reason, the meaning and the message is lost. Whether our motives are to construct identities, sell products, promote services, shape opinions, provide information, educate, or form a shared sense of community, effective writing and skilled editing are essential.

WRITERS & EDITORS 
This document was written before AI became a go-to writer and editor. However, nothing can replace the human touch between writers and their clients. Professional writers and editors can deliver texts that:

  • Are grammatically correct
  • Create a good impression
  • Construct a clear message in the right contexts
  • Use vocabulary and language suited to the target audience 
  • Are structured coherently and logically to maximise understanding and acceptance of a message
  • Are persuasive, informative, educational, or entertaining depending on the goal of the text
  • Communicate effectively in styles used in the different spheres of society
  • Follow the principles and rules of the chosen media
  • Are factually correct

KNOWLEDGE OVERLOAD
Humanity’s quest for knowledge is insatiable. This, assisted by technology, becomes a problem for the person with a message that has to be heard over the thundering feet of those running after knowledge for its own sake. In 1761, Wellins Calcott, in Thoughts Moral and Divine noted, “Knowledge will soon become folly, when good sense ceases to be its guardian.” Now, 261 years later, how much folly (and AI slop) is out there?

Today, in the folly of the AI age, professional writers and editors are available as good sense guardians to compose texts that are useful, understood and acted upon by their clients’ target audiences.

Contact me when you do not want your message diluted in the universe of folly.